Identity design for a local radio station to reflect their quirky personality and playfulness.

Year

2017

Client

C89.5 radio station

Role

Conception
Art Direction
Logo design

Background

C89.5 is a beloved radio station based in Seattle. We partnered with them to give back to this vibrant community and provide our design services.

Brief

Create new identity including a full logo redesign. The look and feel needs to resonate with the multiple audiences and be easy to implement by students as well as across various deliverables from web and print through event collateral and swag. Also, it should be lighthearted and quirky.

Solution

The radio has community and individual expression at heart. We decided to make a system based on circles and doughnuts that represent individuality and togetherness. These two elements build the logo as well as are a basis of the other visual identity elements. Their arrangements make dynamic compositions, allowing them to “dance.” The RGB bright colour spectrum captures the youthful spirit and fun. As part of the project, I worked in a small team on a web application that allows users to vote on what will be the next song. We made a working prototype that connects to a Spotify playlist from which the songs are pulled. Users can either vote through a website or manually through Arduino button inputs.